Portfolio

NHS Hertsmere PCT Annual Report 2003/04

Web design

The Brief and Process

Initially Hertsmere PCT approached us to bid on doing the design for their patient prospectus and annual report for 2004/2005. I met with the client and after our initial meeting I created a few rough mockups of the concept design ideas I had, with which we won the bid.

On our second meeting the client emphasised that he would like to approach the annual report project from a different angle. I immediately suggested we create an online version and use Macromedia Flash technology to create a rich, user-friendly, engaging and entertaining anuual report experience. The client was intrigued by the idea and once I'd explained to him that the same piece used on the website could easily be applied to a CD, to create a multimedia CD-ROM application that they could send out as well, he was convinced.

I then designed, built and coded the entire online annual report, whilst assigning the PDF or print version of the report to another designer, we ultimately produced a piece that was accessible via the internet, print (PDF) and CD-ROM at minimal cost to the client.

To the best of my knowledge (and I do stand to be corrected here) this is the first time ever that an annual report had been presented in a multimedia format.

Commenting on Hertsmere Primary Care Trust's success in the Nexus Annual Report and Patient Prospectus Awards, Geoffrey Bowden, managing director of Nexus Structured Communications and chair of the judging panel, said:
"Hertsmere PCT's web site version of their annual report won the universal plaudits of the judging panel. We all felt that the site was exceptionally easy to navigate and set a bench mark for other organisations within the NHS to emulate."